At the request of both our audiences, our DOG BLOG was launched in April of 2009. Our DOG BLOG offered the 30,000 monthly unique visitors to our Product Directory the additional opportunity to have instant access to an upbeat, easy to navigate, and integrated website that focused on dog-related community events, activities, organizations, and the people and companies who supported them.  

This section also quickly gained in popularity to the point where, by September, both sections of DogNewsDaily.com together had over 45,000 unique visitors per month.  

Demographic analysis showed that 75% of our visitors were dog owners of which 80% were females between the ages of 25 and 64, the majority of whom were college educated and had households incomes of over $75,000. 20% of our visitors were pet product retailers and manufacturers of which 80% were retailers and 20% were manufacturers. The other 5% of our visitors were Veterinarians and Vet Techs. 

Alexa Research indicated that visitors to DogNewsDaily.com spent an average of 19 minutes on the website per visit and viewed 10 pages every time they logged on – both of which are virtually unheard of numbers for any pet website.