Thursday, May 17, 2012  
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Advertising & Sponsorship Rates

2012 Media Kit 

Introduction

This 2011 Media Kit will be very helpful in showing you how Dog News Daily can become your most powerful online marketing partner. However, if you’re like most of us, and don’t have the time to read everything that comes across your desk each day, here’s what you should do:

Contact Bruce Gehrke, Vice President of Sales, at Bruce@DogNewsDaily.com, and put him and his expert marketing team to work for you.

Once you've given him your marketing goals and budgets, he and his team will put together a proposal that shows you how best to harness the power of DogNewsDaily.com; its various social networking platforms; and branded viral marketing programs for the least amount of money.

Overview

DogNewsDaily.com was launched in January 2009, by Alan Siskind and his team; and was comprised of just a Dog Product Directory and Dog Blog.

Right from the start we received amazing support from hundreds of dog product manufacturers and reatilers; thousands of professional service providers such as vets, groomers, and trainers; countless  non-profit dog organizations; and hundreds of thousands of dog lovers.  

Because of their support and much hard work, in just 2 years, DogNewsDaily.com has grown to become the most popular online dog magazine for both dog-owning consumers and pet industry professionals.

With the August 2010 launch of Version 3.0, DogNewsDaily.com is now comprised of 5 separate editorial sections; the BFF Club Store; and various Dog News Daily branded social media platforms. We will be introducing our National Events Calendar as a separate section on June 1st 2011, and our Travel Section on October 1, 2011.

The company also has a video production division, DND Productions, that provides original video content to all Dog News Daily platforms; TV stations; and pet industry clients.

Facts & Figures

DogNewsDaily.com broadcasts more original dog-related video content than any other dog website, and continues to lead the industry in the conversion to an all video format which is scheduled to be completed by the end of 1st Quarter, 2011. DogNewsDaily.com and our branded social networking sites continue to grow each day. As of Janaury 1, 2011, DogNewsDaily.com attracts over 100,000 unique monthly visitors. An additional 25,000 people each month watch our original videos on our YouTube; become Facebook friends and follow us on Twitter.

According to the latest Alexa research, people spend more time on DogNewsDaily.com than on any other pet-related website – an average of 20 minutes each time they visit.

Our loyal audience is comprised of 80% dog owners and 20% pet industry professionals which retailers, service providers (vets, groomers, & trainers, etc.), and dog product manufacturers. According to our research, over 75% of our total audience are college educated women 25-54 earning over $50,000 per year.

High Impact / Low Cost Advertising & Sponsorship Programs

There are 6 ways that you can successfully market your products, services, or brand to our affluent and growing audience of dog owners and lovers.

  • Exclusive Display Advertising
  • Top-of-Page Photo Gallery Promotions
  • Running Commercials or Promotional Videos
  • Sponsorship of our Celebrity Interview Series
  • Sponsorship of our Dog Friendly Hotel Reviews
  • Branding of our Funniest Dog Video Contest
  • Branding of Editorial Content - National Events Calendar
  • Geo-Targeted Ads in our Dog Service Directory

1. Exclusive Display Advertising

There are only six (6) exclusive ad spaces per page 

Your ad runs exclusively within the space, and is never rotated with another one

Ads are available on the Front Page of the website; and on the first page of the Dog Product Directory; Eco Dog Blog; Dog Services Directory, and Celebrity Dog News section

DISCOUNT PROGRAMS (Call Bruce Gehrke, VP of Sales at 805.444.8784 for more information and details)

A. Front Page 

Size    Page Placement  Ads per Page Monthly Cost 
728 x 90 Leader Board Ad  Top-of-Page   1 $750.00
300 x 250 Rectangle Within the Page  3 $500.00
468 x 60 Banner Ad  Bottom of Page  2 $400.00

B. First Page of the Product Directory; Services Directory; Eco Dog Blog or Celebrity Dog News sections

Size    Page Placement  Ads per Page Monthly Cost 
728 x 90 Leader Board Ad  Top-of-Page   1 $500.00*
300 x 250 Rectangle Within the Page  3 $300.00
468 x 60 Banner Ad  Bottom of Page  2 $350.00*

* Bonus Ads – Each Leader Board or Footer Ad that runs on the first page of the Product Directory or Services Directory section will also run on all secondary pages within that particular section – FREE of CHARGE.  

2.    Photo Gallery Advertising

You can reserve the #1 position within the highly visible photo gallery at the top of each page located directly to the left of the video screens. Only Ad will be allowed per photo gallery. Each Ad will also include a 2 line caption and a direct link to your company’s website.

Photo Gallery Location                      Monthly Cost

Front Page                                         $300

First Page of Each Section                  $200 per section

3.     Commercials & Promotional Videos

You can run commercials or promotional videos of up to 60 seconds in length in the # 1 position on the video players located at the top of each page of the website. Each commercial or video would run for 1 month; and would, also, be linked to your website.

Screen Location                            Length of Commercial             Monthly Cost

Front Page                                    60 seconds or less                       $950

Product Directory                          60 seconds or less                       $750*

Celebrity Dog News                      60 seconds or less                       $750*

Services Directory                         60 seconds or less                       $500*

Dog Blog                                       60 seconds or less                       $500*

*Bonus Commercials – Each commercial or promotional video airing on the first page of a section will also run on all secondary pages of that section – FREE of CHARGE

4.  Exclusive Sponsorship of Celebrity Interviews

As the exclusive sponsor of our Celebrity Dog Owner series, you would be given the incredible opportunity to have your company or product name directly attached to our very popular celebrity dog owner interview series.

Each interview would open with a slate entitled The “Your Company’s Name” Celebrity Dog Owner Interview Series .

Each celebrity interview would be broadcast on each video screen of DogNewsDaily.com for a minimum of 1 month; be permanently posted on our YouTube Channel and Facebook Page; and be promote with our Dog News Daily branded Tweets. In addition, each video would be promoted virally and sent out to a minimum of 10 celebrity news & gossip websites and 10 of the most popular pet websites.

A minimum of two (2) celebrity interviews is guaranteed each month. The number of interviews could go as high as 10 or more each month. There will be only one (1) Exclusive Sponsor allowed each month.

# of Celebrity Interviews per Month                     Cost Per Interview

2 – 4 interviews                                                   $1,500 per Interview

5 -  8 interviews                                                   $1,250 per Interview

9 and more                                                          $1,000 per Interview

5. Exclusive Sponsorship & Branding of Content 

Beginning in January 2011, you will have the opportunity to be the exclusive sponsor of original video content and/or have the opportunity to brand various editorial sections within DogNewsDaily.com.

A. Original Video Content

Dog News Daily's Dog Friendly Hotel Reviews. Beginning on May 1, 2011, between 2 and 4 dog friendly hotel reviews will air each month onDogNewsDaily.com as well as on our DND branded social networking websites and promoted virally throughout the Internet.

B. National Events Calendar

On June 1, 2011 Dog News Daily will officially launch the National Events Calendar which will display events by type and location from throuhgout the United States. Non-profit organizations will be able to promote their events free of charge.

C. Amercia's Funniest Dog Video Contest

On July 1, 2011, Dog News Daily will launch its Funniest Dog Video Contest which will be comprised of monthly winners selected by a panel of DND judges. A Grand Prize Winner will be selected by DogNewsDaily.com readers from the seven monthly winners. The winner will be announced on December 15, 2011.

For more information regarding sponsorship & branding costs and packages, please contact Bruce Gehrke, Vice President of Sales at 805.444.8784 or Bruce@DogNewsDaily.com.

6. Geo-Targeted Services Directory Ads

Beginning in January 2012, local as well as national companies and businesses will be able to purchase low cost ads by zip code that will enable them to specifically target dog owners in their city, town, or neighborhood.

2011 Editorial Calendar

Our 2011 Editorial Calendar was designed to help you, our Advertiser’s and Sponsors, determine when to promote their products and services on DogNewsDaily.com. We, also, created the calendar to provide you with supporting editorial and increased media coverage to help drive as many customers as possible to both DogNewsDaily.com as well as your company or client’s website.

March                Global Pet Expo & New Dog Products

April                   Backer Spring Show & Dog Food

May                   Supplements, Vitamins, & Dental products

June                  Summer Travel & Safety Products

July                    Natural & Organic Treats

August               Houses, Beds & Bowls

September         SuperZoo & Healthy Living

October             Backer Christmas Trade Show & Eco-Friendly Products

November          Holiday Gift Guide - Dog Themed People Products

December          Holiday Gift Guide  - Toys & Treats

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