Advertising & Sponsorship Rates

Thursday, July 29, 2010

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2010 Advertising Rates & Editorial Calendar

Note: This page is pretty long. It will be easier to review this information if you print it out.

We reach two distinct yet inter-connected audiences – dog owning consumers and pet industry professionals. Consequently, you, our Advertisers, do too when you advertise on DOG NEWS DAILY. So, for the cost of one low-priced ad, you are reaching 2 key audiences.

Beginning with the launch of Phase 3 and our Dog Services Directory in June, 2010, Advertisers will additionally be able to reach Dog Service Providers such as Veterinarians, Groomers, Trainers, Kennels, and even dog psychics by zip coded ads or on the front page of that section.

In addition to banner advertising on our FRONT PAGE, you can also run banner ads on the home page of our four topic-specific sections – the DOG PRODUCT DIRECTORY, DOG BLOG, CELEBRITY DOG NEWS, and DOG SERVICES sections.

We also offer Affiliate Marketing Partnerships, Sponsorship of our Celebrity Dog Owner Interviews; an online retail sales channel through our DND CLUB STORE; and the branding and sponsorship of our Video & Photo blocks (which are found below the menu bar on each of our sections).

To discuss those marketing opportunities, please contact Alan Siskind at 310.479.3999.

1. 2010 Ad Rates & Sponsorship Opportunities

We’ve created three different advertising and sponsorship packages for 2010. All of them are designed to cost effectively reach both of our audiences – Dog Owners and Pet Product Retailers.

A. Sponsorship of Our Image & Video Sections (the 2 sections below the menu bar)

This program would include creating a new ad space solely for a Sponsor’s exclusive use. The program would be a 234 x 60 half banner ad placed in the center of the either the FRONT PAGE or the various topic-specific landing pages directly below the menu bar and above the video player. We would box that entire section so that the Sponsor’s banner ad, in affect, brands that whole section.

Also, as part of this program, we would give the Sponsor the #1 position on that page’s video player to run a commercial or promotional message of 60 seconds or less. The #1 position would also include having a screen grab (an image) from the Sponsor’s video appear on the video player when the page loads.

These videos will, also, be posted to our YouTube Channel and Face Book page at no additional charge enabling Sponsors to reach an even wider audience for free.

If you purchase this program to run on the landing page of our Dog Product Directory section, your ad and video would also appear on every secondary page associated with a topic-specific section. At his time that would include having your ad and video seen on over 1,400 secondary pages which mage up the Dog Product Directory section..

These packages are sold based on a minimum purchase for 3 consecutive months:

FRONT PAGE $1,900 (Available on March 1^st)

DOG PRODUCT DIRECTORY $1,750 (Available on March 1^st)

DOG BLOG $1,500 (Available on March 1^st)

CELEBRITY DOG NEWS $1,500 (Available on April 1^st)

DOG SERVICES DIRECTORY $1,750 (Available on June 1^st)

B. 2010 Banner Advertising Availabilities and Monthly Costs (2 month minimum)

Remaining ad space for 2010 is very limited. Please call or Email Alan Siskind for current availabilities, or to be put onto the waiting list in case there are cancellations.

1. Front Page