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Advertising & Sponsorship Rates
2010 Advertising Rates & Editorial Calendar Note: This page is pretty long. It will be easier to review this information if you print it out. We reach two distinct yet inter-connected audiences – dog owning consumers and pet industry professionals. Consequently, you, our Advertisers, do too when you advertise on DOG NEWS DAILY. So, for the cost of one low-priced ad, you are reaching 2 key audiences. Beginning with the launch of Phase 3 and our Dog Services Directory in June, 2010, Advertisers will additionally be able to reach Dog Service Providers such as Veterinarians, Groomers, Trainers, Kennels, and even dog psychics by zip coded ads or on the front page of that section. In addition to banner advertising on our FRONT PAGE, you can also run banner ads on the home page of our four topic-specific sections – the DOG PRODUCT DIRECTORY, DOG BLOG, CELEBRITY DOG NEWS, and DOG SERVICES sections. We also offer Affiliate Marketing Partnerships, Sponsorship of our Celebrity Dog Owner Interviews; an online retail sales channel through our DND CLUB STORE; and the branding and sponsorship of our Video & Photo blocks (which are found below the menu bar on each of our sections). To discuss those marketing opportunities, please contact Alan Siskind at 310.479.3999. 1. 2010 Ad Rates & Sponsorship Opportunities We’ve created three different advertising and sponsorship packages for 2010. All of them are designed to cost effectively reach both of our audiences – Dog Owners and Pet Product Retailers. A. Sponsorship of Our Image & Video Sections (the 2 sections below the menu bar) This program would include creating a new ad space solely for a Sponsor’s exclusive use. The program would be a 234 x 60 half banner ad placed in the center of the either the FRONT PAGE or the various topic-specific landing pages directly below the menu bar and above the video player. We would box that entire section so that the Sponsor’s banner ad, in affect, brands that whole section. Also, as part of this program, we would give the Sponsor the #1 position on that page’s video player to run a commercial or promotional message of 60 seconds or less. The #1 position would also include having a screen grab (an image) from the Sponsor’s video appear on the video player when the page loads. These videos will, also, be posted to our YouTube Channel and Face Book page at no additional charge enabling Sponsors to reach an even wider audience for free. If you purchase this program to run on the landing page of our Dog Product Directory section, your ad and video would also appear on every secondary page associated with a topic-specific section. At his time that would include having your ad and video seen on over 1,400 secondary pages which mage up the Dog Product Directory section.. These packages are sold based on a minimum purchase for 3 consecutive months: FRONT PAGE $1,900 (Available on March 1st) DOG PRODUCT DIRECTORY $1,750 (Available on March 1st) DOG BLOG $1,500 (Available on March 1st) CELEBRITY DOG NEWS $1,500 (Available on April 1st) DOG SERVICES DIRECTORY $1,750 (Available on June 1st) B. 2010 Banner Advertising Availabilities and Monthly Costs (2 month minimum) Remaining ad space for 2010 is very limited. Please call or Email Alan Siskind for current availabilities, or to be put onto the waiting list in case there are cancellations. 1. Front Page Size Page Placement Ads per Page Monthly Cost (2 month minimum) 728 x 90 Leader Board Ad Top-of-Page 1 $750 300 x 250 Rectangle Within the Page 3 $550 468 x 60 Banner Ad Bottom of Page 2 $450 2. Dog Product Directory - Home Page Size Page Placement Ads per Page Monthly Cost (2 month minimum) 728 x 90 Leader Board Ad Top-of-Page 1 $550 300 x 250 Rectangle With-in the Page 3 $375 468 x 60 Banner Ad Bottom of Page 2 $275 3. Dog Blog - Home Page Size Page Placement Ads per Page Monthly Cost (2 month minimum) 728 x 90 Leader Board Ad Top-of-Page 1 $450 300 x 250 Rectangle Ad With-in the Page 3 $375 468 x 60 Banner Ad Bottom of Page 2 $275 4. Celebrity Dog News - Home Page Size Page Placement Ads per Page Monthly Cost (2 month minimum) 728 x 90 Leader Board Ad Top-of-Page 1 $450 300 x 250 Rectangle Ad With-in the Page 3 $375 468 x 60 Banner Ad Bottom of Page 2 $275 5. Dog Services Directory – Home Page (Available in June, 2010) Size Page Placement Ads per Page Monthly Cost (2 month minimum) 728 x 90 Leader Board Ad Top-of-Page 1 $750 300 x 250 Rectangle Ad With-in the Page 3 $550 468 x 60 Banner Ad Bottom of Page 2 $450 C. Commercial / Infomercial Availabilities & Monthly Costs (1 month minimum) Your commercials or infomercials would get the #1 position on the video player which also includes a screen grab visible when the page loads and a the Advertiser’s URL incorporated into the play list. Spots cannot be longer than 60 seconds. They would also be posted to our YouTube Channel and Face Book pages at no additional charge FRONT PAGE (March 1st) $1,250 DOG PRODUCT DIRECTORY (March 1st) $1,050 DOG BLOG (March 1st) $1,250 CELEBRITY DOG NEWS (April 1st) $1,250 DOG SERVICES DIRECTORY June 1st) $1,500 2. 2010 Editorial Calendar Our 2010 Editorial Calendar was designed to help our Advertiser’s and Sponsors determine when to promote specific products and services on Dog News Daily. We, also, created the calendar to provide our Advertisers with supporting editorial and increased media coverage to help drive as many eyeballs (customers) to the website as possible each month. February Valentine’s Day Gifts / Pet Dental Health Month March New Products & Trends / Global Pet Expo April Eco-Friendly Products / Backer Spring Show May Best Products of 2010 / InterZoo 2010 June Shape-up for Summer / Healthy Eating / Super Vets July Travel Safety Products / Best Kennels / Pet Friendly Hotels August Fall Fashions / Fashion Week / Great Groomers September Healthy Eating / SuperZoo / Pet Nutritionists October Backer Christmas Show / Wild West Vet Conference November Holiday Gift Guide (Services) / World’s Most Expensive Dog Gifts December Holiday Gift Guide (Products) / Toys & Treats / Best Kennels
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